Menu is going down..Yeah!
From: Dr Andrew Jones
Author: Veterinary Secrets Revealed
Re: Menu is going down..Yeah!
It’s Friday- the weekend is here.
The Pet Food Recall appears to have ended- Finally.
But that doesn’t mean there still isn’t fall out. First
here is a story showing how Menu is dropping fast.
And rightfully so. They first saw what was happening,
and failed to notify ANYONE.
Menu Foods units plunge 25 per cent after loss of
‘significant’ pet-food customer
TORONTO (CP) – Units in Menu Foods Income Fund (TSX:MEW.UN)
shed more than one quarter of their value Tuesday as investors
and customers continued to desert a beleaguered pet-food giant
still struggling to put a months-old poisoning scandal behind it.
Less than a day after the Mississauga, Ont.-based company said
one of its biggest customers had dropped a large order, Menu units
had lost $1.04, ending an active-trading day on the Toronto Stock
Exchange at $3.05 – a whopping 25.4 per cent loss.
Robert Silgardo, an analyst at Dundee Securities Corp. in Toronto,
said it’s not surprising customers are fleeing Menu in response to
their customers, who are demanding changes to where their pet food
“It’s all optics. It’s just damage control,” said Silgardo, who’s
had a sell and a no-target price on the units for a while now.
“This whole pet-food thing has been a PR nightmare for everyone
and some steps have to be taken even though it’s been found that
Menu Foods is not at fault.”
The company had said after markets closed Monday that a “significant customer” –
reported to be Procter and Gamble – had dropped a contract worth 11 per cent
of sales last year.
Menu was North America’s biggest supplier of pet food, selling one-billion
containers last year under store-brand labels and under contract for international
names such as Iams.
“They’re in a bind,” Silgardo said.
“It is extremely, extremely tough for them to turn it around. It will be
very, very tough because they have no brand to fall back on.”
P.S. Just because the Pet Food Recall has ended,
it doesn’t mean you should be less vigilant.
In fact now is the time you should be thinking
long and hard about how you feed, how you treat,
how you medicate, your dog and cat.
It’s about being aware of all your options..
From natural home remedies, home made
pet diets, emergent first aid.
Fortunately I can help you with this.
P.P.S. I am planning on having a SUPER BIG week
of specials coming soon to urgently raise funds for
The Second Chance Animal Shelter..
Stay posted and check your Inbox.
I am now donating 10% of ALL PROCEEDS
to Second Chance- so go ahead and purchase my
products and help adopt a dog or cat in need:
It’s Your Pet- Heal Them At Home!
Dr Andrew Jones
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